Meeting/Event Information

PM Talks March 2017 - Moncton

March 30, 2017
6:30 PM to 7:30 PM
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735 Main Street, Suite 201
Moncton, NB

Olivier Mesly will discuss tools related to project feasibility analysis and how to determine whether your project should move forward. This evening event will cover the topics of Olivier's new book:

Project Feasibility: Tools for Uncovering Points of Vulnerability

This book presents a set of tools that will aid in deciding whether a project should go ahead, be improved, or abandoned altogether by pinpointing its vulnerabilities. It offers a review of project feasibility analysis, and more critically, psychodynamic aspects that are often neglected, including how stakeholders interact. It provides a complement to the common techniques used for analyzing technical, financial, and marketing feasibility. The goal is to identify "hidden truths" and eliminate those gray areas that jeopardize the success of a given project. The focus is on uncovering points of vulnerabilities in four key aspects of a project: People, Power, Processes, and Plan.

Olivier Mesly, public speaker

Olivier Mesly holds a doctorate degree in marketing - option marketing - which he obtained in a record time of 2 ½ years. He completed his academic studies with a post-doctoral year at HEC Montreal (Canada).

His favorite field of interest focuses on predation, especially financial/marketing predation.

  • 15 years of experience in international marketing (Mitsubishi, Maple Leaf Foods)
  • Headed the Canadian Pet Food Manufacturers Association from 1997 to 2000.
  • 3 fast-track awards at the doctoral level
  • 2 patents
  • Past and present research: car dealerships, music groups, real estate, agribusiness, neuromarketing.
  • Olivier is also an alumni from Guelp University (MBA in Agribusiness) and from Mc Gill University, with mention Distinction (East Asian Studies -Japanese-, and Public Relations)


$13.04 Member ticket

$17.39 Guest Ticket