DIRECTOR OF SOCIAL MEDIA


ROLE DESCRIPTION: Appointed volunteer reporting to the VP of Communications, responsible for implementing, optimizing, moderating and maintaining social media for the chapter in line with the chapter’s social media policy, communication/marketing plan and PMI’s Social Media Guidelines and brand standards for Chapters.

Estimated Volunteer Hours per Month: 15–25

 

ROLES AND RESPONSIBILITIES:

  •   Follow the chapter’s social media strategy and social media policy
  •   Ensure compliance with PMI’s Social Media Guidelines and brand standards for chapters
  •   Provide leadership to other teams on the most effective methods of using the Chapter social media presence for their needs
  •   Stay abreast of social media trends and technology and advise the Chapter if and how to leverage them
  •   Learn about tools and applications that can enhance and/or automate social media activities
  •   Work closely with Director of Web Content and Director of Newsletters for the integrity and effectiveness of communications
  •   Content creation as necessary, including posts, tweets, pins, pictures, infographics, videos, multimedia
  •   Curate content, finding and sharing information of interest to the Chapter’s audience while respecting copyright laws
  •   Respond to social media comments, concerns and complaints in a professional manner
  •   Advise on the best way to integrate social media in the Chapter’s website, marketing campaigns and content publishing
  •   Create and manage social media campaigns tailored to the specific needs of the Chapter
  •   Monitor and post on behalf of the Chapter to other people’s blogs, social sites and so forth to develop new relationships. Reach out to online communities to build Chapter brand awareness
  •   Elevate the profile of the project management profession by disseminating PMI’s thought leadership and research to a regional audience
  •   Develop or update a succession plan and training materials for this volunteer role

 

STRATEGIC AND BUSINESS MANAGEMENT SKILLS:

  •   Basic Understanding of Current trends in Social Media Technology and Applications
  •   Basic Understanding or Desire to Learning/Utilize Social Media Management Tools (example: Hootsuite, Spredfast, Sprinklr, etc.)
  •   Basic Understanding of Social Media Terms and Metrics
  •   General Understanding of Social Media Apps Such as Facebook, Twitter and LinkedIn
  •   Online Community Moderation Ability

 

LEADERSHIP SKILLS:

  •   Excellent Writing Skills
  •   Technical Tools Skills