DIRECTOR OF MARKETING


 

ROLE DESCRIPTION: Elected or appointed volunteer responsible for chapter-based marketing to increase awareness of both the chapter and the PMI brand within the territory. The Director of Marketing will work closely with the Director of Corporate Sponsorship and the Director of Public & Member Relations to develop and execute an integrated marketing approach to support member acquisition, member retention, event promotion, outreach activities, sponsorships and other related activities in alignment with the chapter’s strategic objectives. These activities shall be performed in accordance with chapter bylaws and PMI policies, brand guidelines and global marketing strategy.

Estimated Volunteer Hours per Month: 25–35

 

ROLES AND RESPONSIBILITIES:

 

  •   Become familiar with PMI and Chapter brand guidelines, policies and global marketing strategy.
  •   Conduct a market analysis and monitor the competition
  •   Develop surveys, coordinate focus groups, liaise with Communications and Member & Public Relations to understand the needs and wants for particular services
  •   Develop and implement marketing program aligned with the chapter’s strategic objectives
  •   Use best practices in marketing and public relations to promote the chapter and its activities to members and the community at large
  •   Liaise with Member & Public Relations, Communications and Event Coordinators to ensure marketing message and plans are integrated throughout: communication vehicles including, but not limited to emails, web content, press releases, social media posts, promotional, new member package materials, advertising, promotional events, etc.
  •   Gain access to PMI’s Marketing Portal and use PMI-provided marketing/PR resources
  •   Work with local vendors to develop marketing materials in accordance with PMI brand guidelines if suitable materials are not available in the Marketing Portal
  •   Plan and purchase print and digital advertising
  •   Liaise with Past President and academic organizations, when/where appropriate, to publicize the chapter and PMI
  •   Liaise with Sponsorship to monitor and coordinate branded presentations to external stakeholders and other organizations interested in the activities of PMI
  •   Develop and implement succession and transition plan

 

STRATEGIC AND BUSINESS MANAGEMENT SKILLS:

Proficiency with Research/Surveys

Understanding of Marketing Strategy, Tactics, Planning and Delivery

Working Knowledge of Best Practices in Marketing

 

LEADERSHIP SKILLS:

Public Speaking/Presentation Skills

Persuasion/Motivation Skills

Skilled in Strategic Planning & Process Execution